Choose Your Starting Point.
ONE IDENTITY - 3 PACKAGES - 120-PAGE GUIDED LAUNCHPAD - ALL ONLINE
"Every session is built around one thing - helping you figure out who you are. Start free. Go as deep as you're ready to go."
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Book Online
Quick. Easy. No faff.
Show Up As You Are
No prep needed. Just you.
Do the Work
Honest. Focused. Identity-driven.
Leave Knowing More
Real outcomes. Every time.
START HERE - IT'S FREE
Unlocked
Zero commitment. Zero cost. Just a real conversation.
Not sure if identity coaching is right for you? That's exactly why this session exists. No sales pitch. No pressure. Just 15 minutes to see if this clicks - and to get a real sense of what working on your identity actually looks like.
Whether you're a young person who's curious, or a parent trying to figure out if this is the right fit - this is a good place to start.
You'll leave with --> A clear understanding of what identity coaching can do for you - and whether you're ready to go deeper.
Duration
15-minutes - focused and purposeful.
Format
1:1 online video call - no travel, no waiting rooms.
Confidential
What you share stays between you and your coach. Always.
Cost
Completely free. No card details required.
Who Can Book
Young people aged 13-25, parents, guardians, teachers, and youth workers.
WHO AM I COACH - IDENTITY COACHING
YOUR JOURNEY. YOUR PACE.
Identity work is not linear and it is not one-size-fits-all. These three packages are designed to meet you exactly where you are - whether you are just starting to ask the question 'Who Am I? and 'Where do I belong?' or maybe you've been sitting with it for a while and need to go deeper.
Each package includes The Identity Launchpad - a 120-page guided coaching workbook with 90+ activities built around your identity journey. Every session builds directly from it.
LIFT OFF
"Something feels off - but I can't explain what it is or why."
60 minutes. 1:1 online
Identity foundation
Ages 13-25
Book anytime
Session frequency is agreed with your coach
£75
You are starting to ask questions you have never asked before. Maybe you feel like you are playing a role that does not quite fit. Maybe you look at your life and something feels missing but you cannot name it. Maybe you have moved somewhere new, left friends behind, or everything just feels like it's shifted and you don't recognise yourself anymore. It could be that you dream of adventure and the need to escape.
Maybe you have always just gone along with what was expected - your family's plan, your community's version of you, the identity handed to you before you were old enough to choose - and something in you is starting to push back.
Lift Off is the beginning. It gives you a safe space to say the things out loud that you have only ever said to yourself. Your coach will help you surface what is actually going on, start to map who you are right now, and begin to understand what is yours and what was never yours to carry. You do not need to have any answers. You just need to show up.
WHAT WE COVER
Your identity baseline across eight dimensions - self-knowledge, values, relationships, confidence, voice, direction, resilience and authenticity. We surface what you are carrying, name what feels off, and begin to separate what is genuinely yours from what was handed to you.
BEST FOR
Young people who are beginning to question who they are for the first time. Those who feel a low-level of restlessness they cannot name. Those whose sense of self has been disrupted by change or a transition - and who need a safe space to figure out what is actually going on.
IN-FLIGHT
"I know something needs to change. I just don't know where to start - or whether I'm even allowed to want something different."
60 minutes. 1:1 online
Identity shift & reframing
Ages 13-25
Book anytime
Session frequency is agreed with your coach
£85
WHAT WE COVER
Your belief system and where it came from. The assumptions running your decisions. Your inner critic and how to challenge it. Your social world - who is in it, what they reflect back to you, and whether your circle is building you up or keeping you stuck. Self-compassion as a practical tool, not a concept.
BEST FOR
Young people navigating cultural or social identity tension. Those who feel stuck and are living on autopilot. Those who know something is not working but cannot get underneath it alone. In-Flight can follow on from Lift Off or be booked directly.
You have more questions than answers and some of those questions feel uncomfortable to sit with on your own. You might be navigating who you are between two cultures, two worlds, two sets of expectations that pull in opposite directions. You might be trying to figure out what you actually want versus what you have been told to want for as long as you can remember.
You might be exhausted from code-switching - from being one version of yourself at home, another at school, another online - and starting to wonder which one is actually you. Or you might simply feel like you keep making the same choices and getting the same results, and something underneath needs to shift before anything on the outside changes.
In-Flight goes deeper. It builds on Lift Off or meets you where you already are. Together with your coach you will examine your beliefs, challenge the assumptions running your decisions without your permission, explore your relationships and your social world, and start to close the gap between who you are and how you are actually showing up.
YOU'LL LEAVE WITH -->
A clearer picture of where you are starting from, an honest baseline of your identity across eight areas, and the beginning of a coaching relationship built on trust. You will also leave with your own copy of The Identity Launchpad to work through during your sessions.
YOU'LL LEAVE WITH -->
A clearer understanding of the beliefs and assumptions that have been running your life. Identify values you have chosen rather than inherited. A mapped social world with honest insight into what each relationship is doing for - or to - your sense of self. Real tools to start closing the gap.
LANDING
"I've always known there's more to me than what people see. I just haven't been able to figure it out what it is."
60 minutes. 1:1 online
Identity consolidation
Ages 13-25
Book anytime
Session frequency agreed with your coach
£95
WHAT WE COVER
The full identity arc - your roots and heritage, your setbacks and the resilience they built, how you show up across different contexts, your decision and identity-aligned goals, and the gap between who you are and how you are living. You will also build your personal resilience profile and develop a roadmap grounded in your values.
BEST FOR
Young people with more complexity in their identity story - those navigating heritage, belonging or a feeling you have held onto something that has been suppressed or unspoken. Those who are ready to do thorough, honest work and want a structured, supported journey from baseline to declaration.
YOU'LL LEAVE WITH -->
A clear chosen grounded identity you can stand on. Your Personal Identity Statement - spoken in your sessions and written in your Launchpad - in your own words, owned by you. A resilience profile, values-aligned roadmap and the confidence that comes from having done the real work. Yours to keep.
We are honest with everyone we work with - lasting change is unlikely from a single session. Lift Off is a starting point, not a destination. Most young people continue their journey onto In-Flight.
Identity baseline
Values exploration
Belief mapping
Coaching agreement
★ IDENTITY LAUNCHPAD INCLUDED
THE JOURNEY CONTINUES
In-Flight can follow on from Lift Off, lead to deeper exploration in Landing or be booked directly. If you are not sure which fits, the free discovery session will help you figure it out.
There is a version of you that has stayed quiet - not because it does not exist, but because the space to express it never felt safe enough. You might have always moved between situations, adapting so well that even you have lost track of who you are. You might have carried expectations, labels or a narrative about who you are that was written by someone else long before you had a say in it.
Perhaps you have always been the one who holds it together for everyone else and nobody has ever stopped to ask how you are actually doing underneath it all. Or you have simply outgrown the version of yourself that used to make sense - and you are ready to figure out what comes next, on your terms.
Landing is where you bring it all together. Your roots. Your values. Your setbacks and what they built in you. Your direction and what you are genuinely working toward. With your coach, you will speak your identity into existence - out loud, in your own words, in your own time, and in your own voice. Because the spoken word carries more weight than your silence ever could.
THE JOURNEY CONTINUES
Belief system audit
Social identity mapping
Inner critic work
Circle audit
Self-compassion tools
★ IDENTITY LAUNCHPAD INCLUDED
Full identity arc
Roots and heritage
Resilience profiling
Direction and goals
Setback mapping
Identity Statement
Landing can follow In-Flight or be booked directly for those further along their identity journey. Not sure? The free discovery session will help your coach be straight with you about where to start.
★ IDENTITY LAUNCHPAD INCLUDED
YOUR WORK.
The Identity Launchpad is not a handout. It is a professionally designed 120-page guided identity coaching workbook - created by Who Am I Coach - specifically for young people who are ready to do real work on who they are.
Every coaching session builds directly from it. Between sessions it holds the work. When your coaching programme is complete, it stays with you - a blueprint of everything you uncovered, built and chosen.


120
10
Layers
Pages
90+
Activities
THE LAUNCHPAD
YOUR WORDS.
YOURS.
Your Inner World
Who's In Your World
Your Roots
Setbacks & Comebacks
What You're Building
How You Show Up
Beliefs & Values
The Full Picture
Not sure where to start? Book a free 15-minute discovery session first. No commitment. Just an honest conversaton about where you are and what you need.
AFTER YOU BOOK
What Happens Next?
No mystery. No waiting around wondering. Here's exactly what to expect after you hit send.
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We Receive Your Request
Your booking lands with us straight away. No automated black hole - a real person sees it.
We Confirm Within 24 Hours
We'll email you with a confirmed date and time for your session. Simple. Clear. No fuss.
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You Get a Secure Link
Your Google Meet or Zoom video call link arrives before the session. No downloads required. Just click and you're in.
You Show Up As You Are
No prep. No agenda to stick to. We start with a real conversation about your identity and where you're at.
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WHY THIS WORK MATTERS
IDENTITY IS THE FOUNDATION EVERYTHING ELSE IS BUILT ON.
When a young person knows who they are - what they value, what they will not compromise on, and what they are genuinely building toward - something shifts. Not just in how they feel. In how they move through the world.
CLEARER DECISIONS
Young people who understand their vaues make better choices - in friendships, in education, in the opportunities they yes or no to. Not because they have been told what to choose. Because they know why they are choosing.
STRONGER RELATIONSHIPS
Identity work surfaces the patterms in how young people show up for others - and what they accept in return. Clearer boundaries, more honest communication and the confidence to build a circle that actually serves them
ACADEMIC & CAREER FOCUS
When a young person stops drifting and starts moving with intention, that shows up everywhere - incuding in the classroom and in how they approach their future. Purpose is a more powerful motivator than pressure.
GREATER EMOTIONAL RESILIENCE
A grounded sense of identity is one of the strongest protective shield a young person can have. When they know who they are, setbacks become less destablising. They still hurt - but they do not define.
REDUCED ANXIETY ABOUT THE FUTURE
Much of what young people feel anxious about is not so much the future itself, it is uncertainty of facing it without knowing who they are. Identity clarity does not remove the uncertainty. It gives them something solid to stand on inside it.
MORE AUTHENTIC BEHAVIOUR
When the gap between who a young person is and how they are behaving closes, the exhaustion of managing multiple versions of themselves shrinks with it. They show up more consistently - because they no longer have to.
HOOD DOWN. HEAD UP.
How many sessions do I need?
Every young person is different. Session frequency is agreed with your coach at the start of your programme - because your journey is not the same as anyone else's. What we know is that lasting change takes time and honest commitment.
Is this therapy?
No. Identity coaching is not therapy or counselling. It's focused forward-facing practical work on who you are. If you're dealing with a mental health condition, please speak to a qualified professional first.
Can parents or guardians be involved?
Sessions are confidential for the young person. Parents and guardians are welcome to reach out with questions about the programme before booking at info@whoamicoach.com We are happy to talk it through.
What happens in a session?
Sessions are one-to-one and led by you. Your coach guides the conversation using The Identity Launchpad framework. Nothing is prescribed. Everything is yours.
Is the workbook really included?
Yes. All three coaching packages include, The Identity Launchpad - a 120-page professionally designed identity coaching workbook. It is not an add-on. It is the backbone of the Who Am I Coach sessions.
GOT QUESTIONS?
Get Straight Answers.
Who is this for?
Young people aged 13-25 who are figuring out who they are, what they value and where they are headed. Whether you are in school, college, university or just starting out - if you are ready to do the real identity work, this is for you.
Still Thinking About It? That's Your Answer.
The free session exists for exactly this moment. Book it. See how it feels.
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